Category Archives: eCommerce

Quick Guide to Building a Successful eCommerce Store

Before proceeding with the process of building your exclusive eCommerce store, it becomes immensely important to know about the different parts or stages of the development process: Develop, Manage and Improve.

Woocommerce – The Right Solution for the Start Ups

WooCommerce by WooThemes is a trendy free WordPress Plugin that is used to assemble feature-rich eCommerce websites. You can sell your products or services online by building an online store using WooCommerce. Customized themes can help you build an attractive and engaging website.

Marketing Habits of Cross-Platform Audiences

Creators and Marketeers of eCommerce websites have to accommodate the fact that their audience will be cross-platform. From a technical point of view that means we have to create responsive websites so that a variety of screen sizes can be targeted, such as on the PC, tablet or smartphone. The Marketeer has the additional problem… Read More »

Typical Marketing Mistakes in eCommerce

Continuing our theme of why 80% of companies fail with two years of launch, lack of marketing is one of the biggest contributions to failure. It’s not enough to run-up some eCommerce software, give it some pretty styling and then add fantastic product descriptions. It doesn’t matter how good it looks because if no-one reads… Read More »

Typical Business Mistakes in eCommerce

What about this: Within 2 years, 80% of new businesses will fail. Many potential entrepreneurs often start their eCommerce business thinking about the technical aspects of their website, but this is wrong for a number of reasons. Your sales plan is far more important. You need to understand what you are trying to sell, to… Read More »

PrestaShop: Adding a Pinterest Pin-It Button to Your Products

Pinterest is a fantastic way to promote your Prestashop products, and by adding a ‘Pin It’ button to your product pages it will give visitors an easy way to post your product image into Pinterest and allowing you more promotion. Adding a Pinterest Pin-It button is fairly easy to do. Really you should use a… Read More »

How to Test Your Landing Page

Your Landing Page is probably the most important part of your website. It’s the first page that your potential customers see and it’s probably your first opportunity to make an an impression. First impressions do count and you’ve only got a few seconds before the visitor decides whether to stay on your site or navigates… Read More »