Category Archives: eCommerce
7 Widely Used PHP eCommerce Platforms
Quick Guide to Building a Successful eCommerce Store
Woocommerce – The Right Solution for the Start Ups
Marketing Habits of Cross-Platform Audiences
Creators and Marketeers of eCommerce websites have to accommodate the fact that their audience will be cross-platform. From a technical point of view that means we have to create responsive websites so that a variety of screen sizes can be targeted, such as on the PC, tablet or smartphone. The Marketeer has the additional problem… Read More »
Typical Marketing Mistakes in eCommerce
Continuing our theme of why 80% of companies fail with two years of launch, lack of marketing is one of the biggest contributions to failure. It’s not enough to run-up some eCommerce software, give it some pretty styling and then add fantastic product descriptions. It doesn’t matter how good it looks because if no-one reads… Read More »
Typical Business Mistakes in eCommerce
What about this: Within 2 years, 80% of new businesses will fail. Many potential entrepreneurs often start their eCommerce business thinking about the technical aspects of their website, but this is wrong for a number of reasons. Your sales plan is far more important. You need to understand what you are trying to sell, to… Read More »
If Your Website Doesn’t Make Sales, Check Which End of the Sales Pipe has Problems
PrestaShop: Adding a Pinterest Pin-It Button to Your Products
Pinterest is a fantastic way to promote your Prestashop products, and by adding a ‘Pin It’ button to your product pages it will give visitors an easy way to post your product image into Pinterest and allowing you more promotion. Adding a Pinterest Pin-It button is fairly easy to do. Really you should use a… Read More »
How to Test Your Landing Page
Your Landing Page is probably the most important part of your website. It’s the first page that your potential customers see and it’s probably your first opportunity to make an an impression. First impressions do count and you’ve only got a few seconds before the visitor decides whether to stay on your site or navigates… Read More »